hollerpostStep-by-step guides for small business email and texts.
Plain-English instructions, copy-paste DNS records, and ready-to-send email templates. Every guide lists the exact clicks, what can go wrong, and when to email Josh for help.
Starting a business.
Set up your legal basics, phone number, domain, and first customer list in the right order.
Starting a small business: your first 30 days, in order.
Week-by-week startup checklist covering name registration, business banking, domain setup, phone line, website, and launch preparation.
Read the checklistWhat you need before you send your first marketing email.
Essential pre-send checklist: domain authentication, postal address rules, affirmative consent, and welcome sequences.
Read the checklistGet your business ready to text customers before you apply.
What carriers verify for toll-free and 10DLC registration, opt-in rules, and sample message templates.
Read the guideGet your first 100 email subscribers.
Honest tactics from zero: counter QR codes, bio links, clear invitations to join, and personal outreach.
Read the guideMove your Instagram and TikTok followers to a list you own.
Three weekly habits to turn feed scrollers into email subscribers who never miss your announcements.
Read the guidePick a business name you can actually use.
Five-step vetting checklist: domain search, social handles, state filing clearance, USPTO trademarks, and the phone test.
Read the guideGet a business phone number without carrying a second phone.
Compare eSIMs, VoIP apps, and app-based business lines with automated message taking.
Read the guideLaunch-week checklist for a small business.
Day-by-day startup schedule to test checkout, notify waitlists, and make your debut calmly.
Read the checklistEmail rules every small business should know.
Plain-English breakdown of CAN-SPAM requirements: consent, postal address options, and opt-outs.
Read the guideSet up a business email address on your domain.
Compare Google Workspace, Zoho Mail, and Cloudflare forwarding for custom domain email.
Read the guideSet up your Google Business Profile in an afternoon.
Claim and verify your local map listing, choose your category, and protect your home address.
Read the guideMoney basics to set up before your first sale.
Separate business bank account, payment processing, receipt tracking, and quarterly taxes.
Read the guide
Email authentication and deliverability.
Set up SPF, DKIM, and DMARC on your domain so your emails land in the inbox instead of spam.
Set up SPF, DKIM and DMARC in plain English.
Understand forwarding vs a real mailbox, paste your starter records, and follow the exact steps for Cloudflare, GoDaddy, Namecheap, Squarespace, and Porkbun.
Read the guideYour domain and inbox.
How to get a domain for sending and choose between Google Workspace and free Gmail forwarding.
Read the guide
Switching and bringing your list.
Export your subscribers, tags, and unsubscribes from your old tool without making anyone sign up again.
Switching to Hollerpost from Mailchimp: what transfers and what you rebuild.
Use the Stay-or-Switch worksheet, export your contacts ZIP, keep unsubscribes clean, and see what to rebuild.
Read the guideSwitch from Mailchimp overview.
See the one-upload importer and side-by-side monthly cost savings.
See the overviewHollerpost vs Mailchimp.
Side-by-side math on what you pay by send volume versus contact count.
See the comparison
Website signup forms and links.
Put an inline HTML signup form on the website you already have, or link to your hosted signup page from a bio link.
Squarespace.
Paste an inline signup form into a Code block on any Squarespace plan.
Read the guideShopify.
Add a Custom Liquid section to your theme editor without a paid app.
Read the guideWordPress.
Drop a Custom HTML block onto any page or footer widget area.
Read the guideWix.
Embed your hosted signup page link or paste an HTML form box.
Read the guideWebflow.
Paste the inline form into a Webflow Code Embed element.
Read the guideCarrd.
Add a custom Embed block on Carrd Pro Standard or higher.
Read the guideLinktree.
Link directly to your hosted Hollerpost page from your social bio.
Read the guide
Templates and email sequences.
Copy-paste email sequences you can adapt for your shop, studio, restaurant, or service business.
Using AI and developer tools.
Draft emails and texts with our local AI rig, or connect Claude, ChatGPT, Cursor, or your own backend.
Connect your own AI.
Use Claude, ChatGPT, or Cursor with Hollerpost via MCP so it drafts and you approve.
Read the guideMCP server reference.
Tools, key scopes, and setup for the official Hollerpost MCP package.
Read the docsREST API reference.
Add subscribers, manage tags, and verify webhook signatures from your app.
Read the docs
Try it with your real list this week.
Free includes 1,000 emails a month, no card. Paid plans from $8/mo. See pricing.